The Clever Tech Stuff...
What is the point of your website?
If your website is not delivering the right content to the right audience at the right time, then this is a question you need to be asking.
Rather than “What should I be putting on my website?”, the question ought to be: “I have this content to get to these people - how to I use clever tech to do it?”
ACCOUNT BASED MARKETING
How happy are you with your marketing pipeline?
Are you too reliant on the traditional marketing funnel? Has technology moved on and left you behind?
If you have a vague idea of your ideal client, you should probably have an ABM strategy to ensure.