Design, development & marketing for a national chain of fitness centres.


To design and develop a site for a new brand, with the aim of expanding the business to multiple locations throughout the year. Webstars delivered a website that would be grow and develop with the needs of the business.

SWEAT! Union are a new, low cost gym that launched on 12 January 2015 in Walsall and had grown to 5 locations by the end of 2017, with an aim to further expand in 2018.


Providing exceptional service in a short amount of time

SWEAT! required a brand new website to be created in a short period of time, that could be replicated as their brand grew and gyms opened in other locations.
Their functionality needs were complex, which were difficult to cater in the short period of time allocated to the project.


3000+ sign ups in the first 12 months.
3 locations and websites opening in 2016
1500+ blog views in the first month


A long-term brand established in stages.

By working in close collaboration with SWEAT! in order to understand both their short and long term needs, we have been able to successfully grow this project through the many stages of a strategic phased delivery.

Phase One saw the creation of designs that appealed directly to their target audience of 18-35 year old women. These met SWEAT!’s initial requirements.

Phase Two saw the implementation of our CMS onto the site.

Phase 3 saw a re-design based on the needs of the business as it expanded to three new locations, as well as the introduction of more complex functionality. Due to the close collaborative working relationship, all changes and developments have been fast, simple and have given immediate results.


  • Strategy & Planning
  • Design
  • Development


  • Integrated newsletter platform
  • Fully responsive site
  • Interactive market map

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Duke of Edinburgh Award

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