Taking thousands of Social Media followers and turning them into email subscribers.
Kingfisher Beer were looking for a platform to create and host Facebook competitions in order to increase engagement with their large Facebook audience and build brand awareness.
Increase engagement & brand awareness
Competitions live with a couple of clicks
The Webstars Facebook competition platform gave Kingfisher Beer the option of six campaign types, ready-made templates that were editable and it allowed for custom-built templates so we could help them design a ground-breaking competition mechanism.
Reaching the right audience was crucial to the success of Kingfisher Beer’s marketing campaign. With our platform they were able to limit access to their competition to people in a specific geographical area or age group, as well as using the captured data to market their competition and brand to people with similar interests to those who have submitted their contact details. With the Webstars Facebook competition platform Kingfisher Beer were able to create a Smart URL for their competition that takes each user to the appropriate location for their device - if they’re seeing the ad/post on their laptop/desktop or a custom domain if they’re mobile users.
- Strategy & Planning
- Visual design
- Front-end development
- A range of competition templates
- Easy to use interface
- Enhanced data security
- Mobile friendly (responsive) layouts
- Easy customisation
- Smart custom URLs
- Remarketing capabilities
- Bespoke 3rd party integrations