Marketing and lead generation / sales campaign for a medical services company.
The Problem - GI Cognition had a groundbreaking mobile testing service which they knew would be revolutionary in the medical profession...but were struggling to get their offering in front of their potential client base.
The Clever Tech Solution - Targeted sales and marketing LinkedIn campaign using a mixture of automation and old school empathetically crafted emails and strategic cold calls.
We also installed company identification on the GI Cognition website to ensure a joined up lead generation / potential client tracking system.
Even during the 2020 Covid-19 lockdown period, the response from GI Cognition’s target client base has been incredible and exceeded both the client’s and our own expectations. We have managed to forge the required relationships with both private and NHS medical organisations, meaning increasing business for GI Cognition and decreasing waiting times for GI practitioners and their patients.