
Are you ready for Google Analytics 4?
If you’ve logged into Google Analytics recently, you’ll likely have noticed the banner at the top of your screen urging you to set up and switch your Universal Analytics property over to Google Analytics 4. While this is no cause to panic (yet), it’s never too early to start getting familiar with Google’s latest web analytics platform - especially because the impending phase-out of third-party cookies will have a huge impact on the effectiveness of Universal Analytics.