Social Media

The Battle to Video Victory

Facebook, YouTube, Instagram and Snapchat are all desperate to win the video crown.

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Categories

  1. Take back control of your content for 2020

    / Marketing

    Take back control of your content for 2020

    With Google now updating its algorithm nine times a day on average, it can be a struggle to accurately judge how solid your content marketing strategy is in 2020 - what might place on you on the first page today could get you ranked into oblivion the next. We’ve rounded up five content trends for the upcoming year that can provide a strong foundation for your strategy and protect your content from unexpected algorithm changes.

  2. ABM Stage 3: Engage

    / Marketing

    ABM Stage 3: Engage

    ABM campaigns use the same channels as a traditional funnel approach, but with an enhanced level of either automated or manual personalisation and a lot more strategic thinking.

  3. ABM Stage 2: Expand

    / Marketing

    ABM Stage 2: Expand

    So you have your list of ABM accounts and you are ready for the next step… This is where you have the opportunity to become a super sleuth. Or, more prosaically, you start to do your research.

  4. ABM Stage 1: Identify

    / Marketing

    ABM Stage 1: Identify

    The first stage of the identification process is to create a list of possible targets who have a problem you can solve and are located in a geographical region that you cover.


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