Creativity in a time of crisis: focus on what you can do that you know will make a difference
If you had to stop all your marketing activity except for one thing, what would it be?
Categories
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The best 5 marketing tools of 2020
For every brilliant, time-saving tool, there are another 10 tools that will waste more time than they save you. If you’re a B2B marketer who is looking for clever technology to increase your Marketing Qualified Leads (MQL’s) then read on. We’ve spent months going through the duds and the clones and arrived at my favourite 5 tools for the year.
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Building Your User Persona
Do you know who your customers are? This might seem like a silly question, but it’s an important one that you should be able to answer in-depth. If you can’t answer this beyond a vague “people who like our product”, it’s time to add user personas to your customer acquisition toolset!
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Marketing Budget Calculator
We know how hard it can be to build a case for increasing your marketing budget - you don’t want to overspend and waste money, but you also want to deliver high-quality marketing, which doesn’t come cheap!
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How to Secure Your Marketing Budget for 2020
Marketers can often feel like they’re spinning plates, between worrying about branding, paid advertising, SEO, events, and more… and with a limited budget, it can really feel like you’re spreading yourself too thin.
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ABM Stage 4: Advocate
So you’ve identified, expanded, and engaged - now you’re ready for the payoff of your Account Based Marketing strategy. The final phase of ABM is to turn accounts into advocates. These are customers who will go on to speak positively about your business to their network, essentially doing most of your marketing work for you.