Are you making the most out of cultural trends in your marketing?
When your brand and your audience’s values are aligned, they are 1.5x more likely to purchase from you, so it makes sense to be sure that you and your audience are on the same page.
Social Media
The Battle to Video Victory
Facebook, YouTube, Instagram and Snapchat are all desperate to win the video crown.
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Marketing for Non-Profit Organisations
The next in our series of Talking Points focuses on Non-Profit organisations and the issues that they face in their marketing strategies.
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Food & Beverage Sector: Common Marketing Challenges
Louisa and Jez have been talking about the best ways to stand out from the crowd as a Food and Beverage company, and doing so in a way that will create the tastiest public reactions and the most delicious ROIs.
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The Webstars Book Club: Change by Design by Tim Brown
The Webstars Book Club has been busy! This month we've been reading Change by Design by Tim Brown.
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Professional Services: Personalisation and AI
Webstars' director Chris has noticed some common digital challenges faced by the Professional Service Sector, and has been telling us about how new technologies could provide solutions that will save time, money and frustrations.
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The Rise of Voice Search Through AI
Artificial Intelligence is going to change the digital landscapes that marketers will be working with.