Account Based Marketing Success with Sales Navigator
Social media is an important part of any digital marketing strategy - and for B2B marketers, LinkedIn is especially crucial.
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The best 5 marketing tools of 2021
Every year, the marketing technology landscape gets bigger - in 2020, there were over 8,000 marketing solutions out there, according to the MarTech5000 Report. So how do you decide which marketing tools are actually valuable, and which ones are the result of SOS (Shiny Object Syndrome)? To answer this question, we’ve compiled a list of our top five marketing tools of 2021.
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Consumer behaviour theory: how well do you know your audience?
Consumer behaviour theory was developed out of wanting to better understand consumers (and how to sell to them). Until the late 1940s, this understanding was based on the ‘rational consumer’ model - that is, consumers will always make decisions based on logic and utility (i.e. getting the most bang for your buck).
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Generating leads during a recession
Staging and supporting events which attract crowds of prospects has always been one of the best ways for a marketing team to improve their working relationships with Sales and Business Development.
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Creativity in a time of crisis: focus on what you can do that you know will make a difference
If you had to stop all your marketing activity except for one thing, what would it be?
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The best 5 marketing tools of 2020
For every brilliant, time-saving tool, there are another 10 tools that will waste more time than they save you. If you’re a B2B marketer who is looking for clever technology to increase your Marketing Qualified Leads (MQL’s) then read on. We’ve spent months going through the duds and the clones and arrived at my favourite 5 tools for the year.