Consumer behaviour theory was developed out of wanting to better understand consumers (and how to sell to them). Until the late 1940s, this understanding was based on the ‘rational consumer’ model - that is, consumers will always make decisions based on logic and utility (i.e. getting the most bang for your buck).
Staging and supporting events which attract crowds of prospects has always been one of the best ways for a marketing team to improve their working relationships with Sales and Business Development.
If you had to stop all your marketing activity except for one thing, what would it be?
For every brilliant, time-saving tool, there are another 10 tools that will waste more time than they save you. If you’re a B2B marketer who is looking for clever technology to increase your Marketing Qualified Leads (MQL’s) then read on. We’ve spent months going through the duds and the clones and arrived at my favourite 5 tools for the year.
Do you know who your customers are? This might seem like a silly question, but it’s an important one that you should be able to answer in-depth. If you can’t answer this beyond a vague “people who like our product”, it’s time to add user personas to your customer acquisition toolset!
We know how hard it can be to build a case for increasing your marketing budget - you don’t want to overspend and waste money, but you also want to deliver high-quality marketing, which doesn’t come cheap!
