Account Based Marketing

Stage 1: Identify

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  1. Are you ready for Google Analytics 4?

    / Marketing

    Are you ready for Google Analytics 4?

    If you’ve logged into Google Analytics recently, you’ll likely have noticed the banner at the top of your screen urging you to set up and switch your Universal Analytics property over to Google Analytics 4. While this is no cause to panic (yet), it’s never too early to start getting familiar with Google’s latest web analytics platform - especially because the impending phase-out of third-party cookies will have a huge impact on the effectiveness of Universal Analytics.

  2. The best 5 marketing tools of 2021

    / Marketing

    The best 5 marketing tools of 2021

    Every year, the marketing technology landscape gets bigger - in 2020, there were over 8,000 marketing solutions out there, according to the MarTech5000 Report. So how do you decide which marketing tools are actually valuable, and which ones are the result of SOS (Shiny Object Syndrome)? To answer this question, we’ve compiled a list of our top five marketing tools of 2021.

  3. Consumer behaviour theory: how well do you know your audience?

    / Marketing

    Consumer behaviour theory: how well do you know your audience?

    Consumer behaviour theory was developed out of wanting to better understand consumers (and how to sell to them). Until the late 1940s, this understanding was based on the ‘rational consumer’ model - that is, consumers will always make decisions based on logic and utility (i.e. getting the most bang for your buck).

  4. Generating leads during a recession

    / Marketing

    Generating leads during a recession

    Staging and supporting events which attract crowds of prospects has always been one of the best ways for a marketing team to improve their working relationships with Sales and Business Development.


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