Social Media
Facebook, YouTube, Instagram and Snapchat are all desperate to win the video crown.
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Content is a cornerstone of the modern B2B marketing strategy. Which makes the management of that content a crucial marketing activity. However, if we don’t have the right tools to manage our content effectively it can be a complex and costly process.
You’re at a party and someone starts talking about Bitcoin. It normally happens just before you make a bee-line for any room free of someone boasting about the financial revolution they’ve discovered. You've listened to the hype but you stopped trying to keep up with everything when Snapchat became TikTok. I think there are a lot of us who feel this way about SEO.
Our Director is an early adopter of new technology and as such I'm always trying out new marketing software. Some of these are fantastic and others not so much, so to save you time, I’ve put together a quick review of my favourite 5 marketing tools.
Let's start with full disclosure here... I’m writing this article because it’s a topical discussion that may generate traffic on our website, improve our SEO ranking and offer an insight into our views and opinions. That’s my objective here, and the success will be measured in traffic, engagement and possible leads. The success of the Gillette advert will depend on their objective.
When your brand and your audience’s values are aligned, they are 1.5x more likely to purchase from you, so it makes sense to be sure that you and your audience are on the same page.
The next in our series of Talking Points focuses on Non-Profit organisations and the issues that they face in their marketing strategies.
