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Facebook, YouTube, Instagram and Snapchat are all desperate to win the video crown.
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With Google now updating its algorithm nine times a day on average, it can be a struggle to accurately judge how solid your content marketing strategy is in 2020 - what might place on you on the first page today could get you ranked into oblivion the next. We’ve rounded up five content trends for the upcoming year that can provide a strong foundation for your strategy and protect your content from unexpected algorithm changes.
If you’ve been noticing abrupt changes in your site’s search engine rankings, Google’s recent September 2019 Core Update may be responsible.
An Ideal Customer Profile (ICP) is, unsurprisingly, a detailed delineation of the type of client you wish to attract. So far, so self-explanatory. There is however, some science involved in the process.
ABM campaigns use the same channels as a traditional funnel approach, but with an enhanced level of either automated or manual personalisation and a lot more strategic thinking.
So you have your list of ABM accounts and you are ready for the next step… This is where you have the opportunity to become a super sleuth. Or, more prosaically, you start to do your research.
The first stage of the identification process is to create a list of possible targets who have a problem you can solve and are located in a geographical region that you cover.
