Account Based Marketing

Stage 1: Identify

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  1. The Power of (Data) Visualisation - Creating Effective Dashboards

    / Marketing

    The Power of (Data) Visualisation - Creating Effective Dashboards

    Data is a double-edged sword for marketers. On one hand, data-driven marketing strategy is the ideal, as opposed to relying on gut feelings or “this is how we’ve always done it” logic. On the other hand, the sheer volume of data available to marketers today, particularly when it’s coming from multiple channels and touchpoints, can be overwhelming to the point of analysis paralysis.

  2. Mastering the Facebook Algorithm

    / Marketing

    Mastering the Facebook Algorithm

    In 2003, Facebook - then known as FaceMash - was created by Mark Zuckerberg for the purpose of ranking the attractiveness of his fellow Harvard students. Today it’s a social networking platform used by billions of people around the world, boasting a wide range of functions, making it unrecognisable from its original inception. And with its acquisition of Instagram in 2012 and Whatsapp in 2014, Facebook has become increasingly valuable to marketers.

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