
Mastering the Facebook Algorithm
In 2003, Facebook - then known as FaceMash - was created by Mark Zuckerberg for the purpose of ranking the attractiveness of his fellow Harvard students. Today it’s a social networking platform used by billions of people around the world, boasting a wide range of functions, making it unrecognisable from its original inception. And with its acquisition of Instagram in 2012 and Whatsapp in 2014, Facebook has become increasingly valuable to marketers.