Traditional Marketing: Out of date? Or a classic?
Whenever I scroll through my LinkedIn feed, I see a new post about how someone created 100 leads in a day with method X or grew their business overnight with method Y.
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PPC vs. SEO: Where is your budget better spent?
Which is better - PPC or SEO?
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The Power of (Data) Visualisation - Creating Effective Dashboards
Data is a double-edged sword for marketers. On one hand, data-driven marketing strategy is the ideal, as opposed to relying on gut feelings or “this is how we’ve always done it” logic. On the other hand, the sheer volume of data available to marketers today, particularly when it’s coming from multiple channels and touchpoints, can be overwhelming to the point of analysis paralysis.
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Winners and Losers of the March 2023 Google Algorithm Update
If you’ve noticed some strange fluctuations in your website’s page views and SERPs in the last few weeks, no need to panic - it’s just the result of Google’s latest core algorithm update.
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My Sixth, Seventh and Eighth Months in Marketing: Multichannel Marketing
Over the last few months I have been taking some time to learn new skills and have been working towards putting them into practice, the main one of those being multichannel marketing.<br />
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Mastering the Facebook Algorithm
In 2003, Facebook - then known as FaceMash - was created by Mark Zuckerberg for the purpose of ranking the attractiveness of his fellow Harvard students. Today it’s a social networking platform used by billions of people around the world, boasting a wide range of functions, making it unrecognisable from its original inception. And with its acquisition of Instagram in 2012 and Whatsapp in 2014, Facebook has become increasingly valuable to marketers.