Lacoste Colour DNA
What
Together with our friends at pd3, we made this promotional feature that sits both online and in kiosks in retail stores. Users choose colours attuned to their personality and can print their own custom business card as a gift voucher.
How
We put a psychologist-devised questionnaire into a flash site and built in an algorithm to ensure the cogs turn smoothly. Their custom-made business card is converted to PDF and sent straight to their printer (or the one in-store).