Account Based Marketing

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  1. To gate or not to gate?

    / Marketing

    To gate or not to gate?

    If you’re a marketer, you’ve probably had at least one spirited debate over whether to gate your content or not. Some swear it’s the only way to generate valuable leads, while others see it as a major blockage in the user journey - a lead deterrent, rather than a lead magnet.

  2. Mastering the LinkedIn algorithm

    / Marketing

    Mastering the LinkedIn algorithm

    LinkedIn can be a powerful platform for getting your content in front of C-suite members, buying committees, and other relevant audiences. However, getting your content to ‘win’ the LinkedIn algorithm is no easy task - not only do the actual contents of your post matter, but so does the engagement (or lack thereof) from your network. However, there are steps you can take to help your content reach users’ feeds.

  3. My Fifth Month in Marketing: Websites - A Design and Content Perspective

    / Marketing

    My Fifth Month in Marketing: Websites - A Design and Content Perspective

    Over the past month I’ve continued working on websites, enhancing them for our clients with the goal of providing visitors with a good user experience. So I wanted to share some more of my learnings with everyone and talk to you about some important aspects that I think should be taken into consideration when building a website - especially since your website’s design will be the first thing that catches their eye!

  4. My Third Month in Marketing: Content Writing and Marketing

    / Marketing

    My Third Month in Marketing: Content Writing and Marketing

    This month I wanted to share with you something that is new to me and has definitely been a steep learning curve - content and copywriting! While marketing is something that I studied quite a bit at University, and put the skills I learnt into practice through assignments, writing is a skill that I’ve never had to hone.

  5. ‘Helpful Content’ really is the best kind of content

    / Marketing

    ‘Helpful Content’ really is the best kind of content

    Google’s September 2022 helpful content update made significant waves in the SEO marketing landscape. In line with other updates in that month, this update specifically focused on the quality of content and the value it provides to users - something that marketers should always be thinking about, but is too often pushed to the side in favour of optimising for search engines.


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