The best 5 marketing tools of 2021

Every year, the marketing technology landscape gets bigger - in 2020, there were over 8,000 marketing solutions out there, according to the MarTech5000 Report. So how do you decide which marketing tools are actually valuable, and which ones are the result of SOS (Shiny Object Syndrome)? To answer this question, we’ve compiled a list of our top five marketing tools of 2021.

Click here to view last year’s list, which includes some great tools we still use today.

Discover which businesses are visiting your website

Do you know who your website visitors are? Do you know how many of those visitors become leads, and eventually customers? HappierLeads is a tool that helps B2B companies identify and target warm leads. With HappierLeads, even if your visitors don’t submit a form or contact you, you’ll be able to see:

  • Which organisation they’re from
  • The pages they’ve visited
  • The amount of time they’ve spent browsing your website
  • How many times they’ve visited your website


If (like us) you’re an Account Based Marketing enthusiast, HappierLeads can be extremely valuable in identifying potential target accounts that are already aware of your brand. The detailed business information that HappierLeads provides - such as location, revenue, industry, and more - helps marketers easily judge whether the account would be a good fit for their ABM campaign.



How much does HappierLeads cost?

HappierLeads’ pricing starts at $69/month for 500 leads a month, up to $499/month for 5,000 leads a month. However, if you’d like to start smaller, their Early Stage Company pricing gives users 200 leads for $39/month and is available for 1 year.

Keyword research straight from your search engine

Keyword research is an essential part of any SEO strategy, and the average marketer will know all too well the struggle of finding and collating data on keywords, content, and competitors. With Keywords Everywhere, users can find all of this information within their search engine through widgets that list related keywords and the essential metrics, including monthly search volume, CPC, trends, and competitors. On top of that, Keywords Everywhere also displays organic traffic and ranked keywords for the top-ranked content, quickly giving you information on your search competitors.


How much does Keywords Everywhere cost?

The Keywords Everywhere browser extension is free and will show users related keywords, ‘People Also Search For’, and traffic/keyword data for top-ranking pages. You can purchase credits, starting at $10 for 100,000 credits, to access volume, CPC, competitor information, and trends for each keyword.


Create SEO-winning content

With online content consumption massively increasing in 2020, content marketing is a priority for marketers across all industries in 2021. But producing relevant content that ranks highly and brings in traffic to your website can be a challenge - especially when everyone else is also trying to win at content. BiQ can give content marketers a leg up in content creation through its all-in-one SEO suite and AI-powered content optimiser.



BiQ’s Keyword Intelligence tool not only displays the usual keyword data but also considers intent and likelihood of conversion, so you know you’re targeting the right keywords. BiQ’s content research and content optimisation features give content marketers clear indications of where their content is performing well, and where it could be improved. From keyword and competitor research to content optimisation, BiQ can be used at all stages of the content creation process.

How much does BiQ cost?

BiQ offers a $100/month monthly plan and a $900/year annual plan.


Bring in conversions with a chatbot

Automated chatbots can be tricky - how do you create a helpful, informative chatbot for your website without being robotic, intrusive, and frustrating to your visitors? is a drag-and-drop chatbot builder with a number of customisable features, allowing users to build chatbots for different pages, purposes, and visitors. You can include text answers, images, multiple-choice questions, links to content, and CTAs to get the most out of your chatbot and engage your visitors.


The meeting scheduler feature is especially useful, allowing your visitors to seamlessly schedule a meeting with your team - without even having to click a link and leave the page!


How much does cost? has a free option that includes basic integrations and standard chat features. The Starter subscription is £15/month. The Professional subscription recommended for small businesses is £38/month, and the Enterprise subscription starts at £79/month and is dependent on your business’s specific pageview and team needs.


AI-generated copy for every occasion

Even the most creative marketers and copywriters can get a nasty case of writer’s block - the longer we stare at that blank page, the harder it gets to just write something down. is a great tool for pushing through that initial hurdle by giving you AI-generated copy based on the information you input. is extremely versatile - it has templates for marketing copy, blog outlines, Instagram captions, social media adverts, video scripts, SEO-friendly meta descriptions… and even ridiculous marketing ideas. And if you can’t find exactly what you’re looking for, you can always request a template from the app creators.


How much does cost? is still in its early stages and is therefore offering a limited-time price starting at $29/month for 20,000 words, with $10 added for every additional 5,000 words.


BONUS TOOL: Do you have too many tools & bookmarks?

We’re constantly testing and using new tools for a wide variety of jobs - from SEO, to content, to admin. Lasso helps us keep track of all our different tools, podcasts, screenshots, and other useful links in one place that is accessible by the whole team. Lasso lets you categorise your links, making it easier than ever to find the exact thing you were looking for.


How much does Lasso cost?

Lasso is free for individuals and up to 5 team members.


As with all marketing technology, these tools are only useful when combined with the right marketing strategies. If you’d like to chat about how clever tech can help your business’s marketing, get in touch with us.

Like this? You may also like

  1. The best 5 marketing tools in 2019

    / Marketing

    The best 5 marketing tools in 2019

    Our Director is an early adopter of new technology and as such I'm always trying out new marketing software. Some of these are fantastic and others not so much, so to save you time, I’ve put together a quick review of my favourite 5 marketing tools.

  2. The best 5 marketing tools of 2020

    / Marketing

    The best 5 marketing tools of 2020

    For every brilliant, time-saving tool, there are another 10 tools that will waste more time than they save you. If you’re a B2B marketer who is looking for clever technology to increase your Marketing Qualified Leads (MQL’s) then read on. We’ve spent months going through the duds and the clones and arrived at my favourite 5 tools for the year.