Every year, the marketing technology landscape gets bigger - in 2020, there were over 8,000 marketing solutions out there, according to the MarTech5000 Report. So how do you decide which marketing tools are actually valuable, and which ones are the result of SOS (Shiny Object Syndrome)? To answer this question, we’ve compiled a list of our top five marketing tools of 2021.
Consumer behaviour theory was developed out of wanting to better understand consumers (and how to sell to them). Until the late 1940s, this understanding was based on the ‘rational consumer’ model - that is, consumers will always make decisions based on logic and utility (i.e. getting the most bang for your buck).
Staging and supporting events which attract crowds of prospects has always been one of the best ways for a marketing team to improve their working relationships with Sales and Business Development.
Remote working is here to stay. And while we’re not saying that the office is dead, remote working across industries is becoming increasingly popular: in a 2019 Buffer report, 44% of employers stated that part of their team works full-time remotely, while 99% of respondents said that if they could, they would work remotely at least part-time for the rest of their careers.
If you had to stop all your marketing activity except for one thing, what would it be?
As the news cycle continues to be dominated by COVID-19 and its impact on everything from schools to sporting events, the disruption caused by the illness as well as the social panic can be seen across industries.
