Are you making the most out of cultural trends in your marketing?
When your brand and your audience’s values are aligned, they are 1.5x more likely to purchase from you, so it makes sense to be sure that you and your audience are on the same page.
Social Media
The Battle to Video Victory
Facebook, YouTube, Instagram and Snapchat are all desperate to win the video crown.
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Why UX should be leading your website design...
User Experience is the biggest trend in website design this year, and with 88% of online consumers being less likely to return to a website after having a bad experience, it's more important than ever to make sure that your users are having a great experience time and time again.
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Marketing for Non-Profit Organisations
The next in our series of Talking Points focuses on Non-Profit organisations and the issues that they face in their marketing strategies.
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The social media battle to video victory
The online battle of the decade is happening before our very eyes. The video content crown is up for grabs and social media platforms Facebook, YouTube, Instagram and Snapchat are all desperate to win.
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Which social media platform should you use for your business?
Knowing where to focus your social media efforts usually means going through a process of hits and misses, so to give you the best chance of getting it right first time, we have put together all of the key information you’ll need for each platform.
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Food & Beverage Sector: Common Marketing Challenges
Louisa and Jez have been talking about the best ways to stand out from the crowd as a Food and Beverage company, and doing so in a way that will create the tastiest public reactions and the most delicious ROIs.